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Sustainable Waste Management

The concept of separating waste by type should be set up in business operations just like it is in households. A business can set up a more efficient system of waste collection by providing reusable bins that do not need trash bags or emptying. A customer will simply close the lid, lock it, and set it in the waste pick up area. The waste management company will come and pick up the bins and leave clean, empty ones.


With this system, the customer will take out a bin and pick up a clean, empty one. Each bin will be marked for a separate type of waste:

1)      Paper

2)      Glass

3)      Plastic

4)      Food

5)      Electronics

6)      Batteries

7)      Bathroom Waste

8)      Hazardous Waste

9)      Biodegradable Mixed Waste

10)  Etc.


The system can be further refined to meet customers’ exact specifications. For instance, a customer can have separate bins for different types of plastics, paper, glass or other waste types.

Open Source Business Models

Open source business models differ from the antiquated models which refused to share information. Open source is a common practice in software development, but the rules of business in the 21st century are expanding to include open source for all businesses.


Open source can create economic recovery in down markets and stimulate growth in booming markets. It offers opportunities to share resources instead of hoarding them. The sharing of resources can create a synergy that outdated business models cannot compete with.


Business planning can be done via an open source model. Financing can be done by an open source model. Research can be done by an open source model. Open source can open pathways to innovation that can be obtained by no other means.


Financing new ventures and expanding operations into new markets can be done more efficiently when bypassing old hierarchically based models. The new model of financing can be facilitated by local and regional markets instead of relying on overextended banking models.


Businesses can set up operations by pooling resources with entrepreneurs in their local market. These entrepreneurs can benefit by cooperation rather than competition. This is a form of open source. 


Businesses which are researching similar things can share their results, and possibly reach solutions more rapidly. The fear of loss should not override common sense in business.


If a person wants to start a new business that competes with an existing business, then they should go to them to find out what works and what does not. Perhaps the existing business can save them time and money in start up by sharing their own business plan and possible pitfalls. The start up could give them a percent of the business for the consulting or pay them a fee for the information. This type of open source makes perfect business sense.

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Free Markets Favor Green Enterprises

The free market economy of capitalism conforms to the desires and needs of consumers. Companies and extreme pro capitalists are blindly ignoring their own beliefs that companies should follow the markets. Capitalist have ignored the fact that a change in the mood of consumers has occurred, and that consumers are demanding green products and services.


Right now, the free market demands that businesses act responsibly towards people and the environment. The free market demands reasonable regulations and a framework that protects the consumer and the environment from unrestrained and profit hungry businesses. The free market demands a change from business as usual.


Free markets favor green enterprises, because they are regulated by concepts that are more important than just making money. Green enterprises impose internal regulations that protect the interests of consumers and the environment. A renewable energy company reduces pollution because it’s a sound policy for people and the environment. It is self regulating, but does not oppose government regulations. An organic farm regulates its methods to conserve natural resources. A recycling company reduces waste and pollution by self regulation. All these businesses are in accord with the free market and they make money while being good stewards of the earth’s resources.


Meanwhile, non green businesses oppose any kind of regulations and they are ignoring the free market at their own peril.

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It is better to invest in businesses that have an early adoption of green principles rather than common brand names that slowly and incrementally adopt green principles into their business models. The early adopters are sustainable businesses that have green principles at their core and they will maintain higher standards than businesses that simply jump on the bandwagon.


For instance, a small company that sells only organic coffee will be a better investment than a large company that sells more organic coffee but also sells a huge quantity of non organic coffee. The company that sells both kinds is riding the fence and supporting non organic methods, but the company that only sells organic is pure in its business concept. The large company may sell more products, but they cannot be trusted to maintain the product line if sales temporarily drop or if profit margins fall below non organic coffee. 


The only exception to this rule is when a business rapidly and systematically eliminates unsustainable practices. In such a case, it can be considered a business with a green core. However, it is important to be wary of those companies that take a huge market share, but do not complete the transition. British Petroleum (BP) is a recent example of a business that appeared to make a green change, but in reality they never changed their overall business model. The Gulf Oil Spill is a disaster that proves BP is an unsustainable business, and no green investor should have ever been invested in BP.


BP is a warning that fossil fuels are an unsustainable energy source. It is also a warning about investing in big brand names just because they have some green operations mixed with their non green operations.

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Cafe IV: Reducing Costs

This comparison of disposal paper coffee goods versus reusable travel coffee mugs is based on coffee drinkers who purchase one cup of coffee per day for a total of 365 cups of coffee per year.

 Note* Calculations do not include the cost of coffee.

Cost of Paper Goods (Per Person):

1)      $0.096 per cup of coffee (Includes cup, lid, and coffee sleeve)

2)      $35.04 per year (365 cups of coffee)


Cost of Reusable Coffee Travel Mugs (Per Person):

1)      $2.40 per coffee mug

2)      $2.40 per year (One reusable mug)


 A reusable coffee mug has a 1-5 year life, depending on quality and durability of mug. The mug can be recycled at the end of its life.


Café Savings per year per Reusable Mug:

$35.04 per year cost of paper goods

-$2.40 per reusable coffee mug

$32.64 per year savings per mug


One café can save lots of money by promoting and selling travel mugs. At a cost of $2.40 each, a café can sell them at a low price of $6 each, make a profit of $3.60 upfront on sales, and save $32.64 per year in paper goods cost.


A chain of cafés can multiply their profits and savings. For every 2,500 mugs a chain sells, the café chain makes $9000 in gross profit and saves $81,600 per year in paper goods. They also replace this each year:

1) 912.5 cases of paper coffee cups (1000 count per case)

2) 912.5 cases of paper cup lids (1000 count per case)

3) 701 cases of coffee sleeves (1300 count per case)

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The case for investing in sustainable transportation rather than industrial transportation can be made by looking at the basic facts. First, sustainable transportation is a system of transportation that uses the least amount of resources and energy to move people around. In contrast, an industrial system uses the most resources and energy to move people around.


The most grotesque current form of an Industrial Transportation System (ITS) is the United States transportation system which is dominated by cars and airplanes. There are more than 200 million registered cars on the roads and parking lots of the U.S. as well as over 3000 commercial airplanes over the continental U.S. to satisfy the transportation needs of 300 million Americans. These figures exclude private airplanes and boats. If the entire world’s population of 6 billion people used the U.S. transportation system model, then there would be 4 billion registered cars and 60,000 commercial airplanes plus private planes and boats.


4 billion cars would require millions of miles of roads, millions of acres of parking lots, millions of bridges and support infrastructure, billions of gallons of fuel per day for manufacturing, repairing and maintaining, and everyday driving. In addition, it would waste human effort and intellect to simply build and maintain cars.


On the other hand, a Sustainable Transportation System (STS) will look much different than an Industrialized Public Transportation System. The STS will be cleaner, faster, safer, more energy efficient, more convenient, and more comfortable, because it will use state of the art technologies. It will be proportional to a region’s population and needs. Ultimately, it will also pay for itself rather than rely on government subsidies.    


Currently, no STS exist. There are only transitional systems in operation in various parts of the world. These locations include Brazil, China, Japan, and Europe where they have integrated maglev, bullet trains and other advanced public transportation options.

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Green Cafe III: Educating an Industry

Most café managers and employees are grossly behind in green concepts related to the food industry. Most cafés are behind the times as a result. This situation opens the door of opportunity to create businesses that are involved in greening café operations.

Managers and employees need to be trained in the basics of what green means. Most have only a sketchy idea of what organic foods are and what benefits they have for a café. Managers are also confused about the growing consumer demand for organic food as well as vegan and vegetarian recipes.


Managers and employees are also behind the times when it comes to saving energy and resources. Many cafés operate with outdated and inefficient appliances. They do not adhere to basic policies such as closing cooler doors or turning off appliances not in use.


When it comes to trash and waste disposal, most cafés generate a large unnecessary quantity which includes paper products, food wastes, and durable goods. Most cafés throw away ceramic cups and plates when they purchase new ones, even though the old ones are still usable. Most of these operations only recycle cardboard, but even those efforts are half hearted. A huge quantity of cardboard ends up mixed with other trash that ends up in the landfill. Almost no café composts its waste food. Many cafés also throw away metal utensils when cleaning off trays.


Water use is always overlooked too. Many food products are defrosted under running water. Additionally, water in hand sinks is left running at full speed or left dripping for minutes or hours.


Many café managers do not grasp that a green operation can save money in energy bills, water bills, paper products, and employee man hours. This is a place where both mangers and employees can be integrated into the greening process, because managers and employees can work together to identify inefficient tasks and places to save product and energy. Employees can be rewarded when they make a good suggestion and managers will benefit by saving their café money which means they get a bonus.

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Sustainable Age of Business

The age of sustainable business has roots in the Oil Crisis of the 1970’s, but only now in the 21st century has it gained momentum. This is a new age that is quite distinct from the Industrial Revolution, and just as the Industrial Revolution had bright and dark spots, so does the Sustainable Age. Businesses must learn to use foresight to navigate this newly emerging age if they want to gain the competitive edge.


Some of the bright spots for investing include advances in:

1)      Renewable energy.

2)      Mechanical designs.

3)      Pollution control and reduction.

4)      Public transportation.

5)      Organic farming.

6)      Urban planning and building designs.

7)      Space technology.

8)      Maglev technologies.

9)      Recycling and reuse.

10)  Genetic sciences and health care.

11)  Communications.

12)  Research and technology development.

13)  Developing nations.


Some of the dark areas include:

1)      Violence, fear, and isolationism as a result of terrorism.

2)      Threat or actual use of nuclear force.

3)      Globalization that destroys distinct cultures.

4)      Weather related disasters.

5)      Religious upheaval.

6)      Pollution.

7)      Global warming and rising sea levels.

8)      Destruction of pristine habitats.


Sustainable businesses must prepare to confront and develop solutions to three major issues:

1)      Balancing development, growth, and increased population levels with conservation efforts.

2)      Providing sustainable infrastructures to developing and under developed regions of the world.

3)      Converting industrialized nations and regions into sustainable states.

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In business, the term piggybacking occurs when two or more parties share resources for mutual benefit. This cooperation can take many forms, including but not limited to these:

1)      A joint venture in which two or more online businesses link together to share visitor traffic. In a case like this, when a visitor comes to one website, then they may also visit another website that is connected by a link. This type of venture should feature businesses with similar customer demographics.

2)      A joint venture in which an established website promotes another website for a percent of sales. In a case like this, the established website should have a large enough volume of visitors to help the start up establish a presence and sales.


Piggybacking is a creative form of making the most of resources. Every piggyback will have its own unique features. It’s up to the involved parties to determine the set up and define how they will each receive benefits.

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Water Management: Factor Five

Most fresh water is contained in ice. The second largest supplies are underground aquifers, lakes, reservoirs, rivers and streams.The estimated supply in the second source is one quintillion gallons(3.8 quintillion liters). Humans primarily draw from this supply for fresh water use. Currently, Americans use 1300 gallons(4940 liters) per person per day. This includes all uses, including domestic, agriculture, and  industry. Each person uses 475,500 gallons(1,806,900 liters) per year. The entire U.S. population uses 141 trillion gallons(535.8 trillion liters) per year. Fortunately for the planet, not every nation is as wasteful as the U.S., because if they were, then the entire world would use 2.8 quadrillion gallons(10.64 quadrillion liters) per year. However, our current rapid use of water is depleting natures capacity to restore itsself. Nature, under proper circumstances, can purify waste water through time and ecological processes.

A new system of water management that treats water as a precious resource can deliver large quantities of water to everyone on earth without compromising the environment. This new system must return to a primitive concept that was in accord with nature. The new system must also use advanced technologies and design methods to implement the system for large populations.

The new system is called the Polybranched Feed/Drain System. It separates water by use like a primitive settlement near a river. The settlement uses the most upstream water for drinking, then downstream in this order:
1) Personal Hygiene
2) Cleaning utensils, cookware
3) Irrigation, etc.
The water would naturally purify as it moved downstream.

The Polybranched System also uses these elements:
1) State of the art plumbing materials.
2) Living Machines(Water Treatment Systems) developed by Dr. John Todd.
3) Water conserving methods and water appliances.
4) Advance monitoring and management system.
5) Rainwater catchment and diverter system.
6) Irrigation and aquaculture ponds.
7) Wetlands.
8) Farmlands

The polybranched system separates water by types to reduce the need for intensive water treatment.  Multiple Living Machines treat each water type before reuse. Each Living Machine only treats one type of water. Thus, incoming water is first used for tap water. After the water is treated by a Living Machine it then goes to a secondary use such as watering fruit or vegetables. A separate incoming line would be for showering then treatment by a separate Living Machine that will discharge to flush the toilet. The toilet water will be treated by a separate Living Machine which discharges it to a wetland for final treatment. The Washing Machine has a separate incoming line. After a wash the water is treated by a Living Machine. The water is then reused in the next cycle by the Washing Machine. The Living Machine will evapotranspire part of the original water and part will be lost drying clothes so the incoming line will always bring in new water supplies. More complex systems can be designed that integrate industry, agriculture and domestic use.


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